What is Industrial Design

An Intellectual Property Right which protects the visual design only and not the functional part of the article is known as an industrial design. Registered Design Ordinance, 2000 governs the design laws in Pakistan. According to section 2(e) of the Ordinance Design is defined as under:

“Design” means features of shape, configuration, pattern ornament applied to an article by any industrial process or means, being features which in the finished article appeal to and are judged solely by the eye, but does not include a method or principle of construction or features of shape or configuration which are dictated solely by technical and functional considerations.

Industrial designs are applied to a wide variety of products of industry and handicraft: from technical and medical instruments to watches, jewelry and other luxury items; from house wares and electrical appliances to vehicles and architectural structures; from textile designs to leisure goods.